It’s been a crazy couple of months in my personal life which has taken time away from blogging but I’m back with this short, sweet blogpost about this new and exciting app from Animal Welfare Approved (AWA). If you’re unfamiliar with AWA, they are a great nonprofit that “audits, certifies, and supports farmers raising their animals according to the highest welfare standards, outdoors on pasture or range. Called a badge of honor for farmers, AWA is the most highly regarded food label in North America when it comes to animal welfare, pasture-based farming and sustainability.” Be sure to look for their label (shown below) at your local grocery store.
Now that you know who AWA is, back to their newest achievement – their Food Labels Exposed app which is available for free on iPhone and Android devices. This app is amazing! It provides definitions that anyone can understand for over 80 common food terms and claims. In previous posts, I’ve explained how confusing the factory food system can be to navigate and how it’s designed that way. What exactly does cage-free mean? What does pasture-raised mean? Sometimes these words sound great but don’t mean squat when it comes to the welfare of the animal. This app can help you determine whether the product you’re being is just trying to make you spend more thinking you’re doing something sustainable and ethical when you’re not.
Many terms such as “natural” and “humane” are not federally regulated and are thrown around all the time by big ag (big agriculture/factory farms) because it’s become trendy. This app will tell you if the term is regulated or not and cite the official source if it is.
The AWA Program Director Andrew Gunther puts it plainly, “Sadly, as consumer concern about the impact of intensive farming on our health and the environment has grown, so has the number of dishonest health, animal welfare or environmental claims being made about food products.” (stated in AWA’s press release on September 12th, 2013)
If you own an iPhone or an Android Smartphone, download this FREE app today and use it in the grocery store, at restaurants and anytime you are confused about the information you’re being given about the products you’re buying. Educating yourself is the first step and this app makes it so much easier and saves a ton of time.